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Selling gift cards: the best solution for business

Attracting a new audience and maintaining a trusting relationship with an established one is an essential process for any small business. Various marketing tools, both digital and printed, help in this. Many people think that only business cards, flyers, and banners are needed for promotion. But they forget about the existence of gift cards for businesses to sell, which also play a role in marketing. What they are and what their advantage for business, we will tell further.



What is a gift card



This is an advertising tool that effectively solves the issue of increasing sales. When used correctly, cards for small businesses help increase the company's profits and expand the target audience, making the brand more recognizable.



Gift card systems are used in various business areas:



● Sport halls;

● online stores;

● SPA; entertainment centers, etc.



People buy them for relatives and friends as a gift so that the cardholder can choose the necessary product or service for themselves.



Benefits of using gift cards for the company owner



To make sure that the cards are beneficial for business, our arguments will help:



1. The attraction of new clients.

2. Making a profit before selling a product. Someone buys your certificate to give it to a person. That is, your cash register is already replenished with a certain amount. And the goods leave much later. As a rule, limited periods for the validity of the certificate are set - 6-12 months. So that after 5 years a person does not come and demand a product that may no longer exist!

3. Saving the remainder of the difference. If the certificate holder chooses a service or product with a price lower than that specified in the gift document, then the difference will not be compensated. And if the client wants a more expensive product, then he will have to pay extra for it at the expense of personal funds.

4. Reducing the number of exchanges and returns of goods. The certificate cannot be returned, unlike products, so the money paid for it is guaranteed to remain in the cashier.

5. Sale of specific services. A gift document can be given for certain goods or services to make them more popular or to eliminate leftovers.



Online gift card sales channel



Are you interested in the question: how to sell gift cards for your business? But in fact, everything is simple. It is enough to advertise that gift certificates are for sale in my store. A gift card is the best present. When a person receives a certificate from your establishment or store, he is guaranteed to become a client. If you do everything right and provide the highest level of service, there is a high probability that he will return.